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Fundraising letters can be one of the most effective things you send out as a non-profit organization. They ahve the potential to earn a lot of money for your organization as long as they are done correctly. It’s important to take writing these letters seriously. You need to master the skill of communicating your purpose and mission to potential donors while explaining to them how their donations will benefit themselves. Be sure to use the word “”you”" a lot in your letter. Here are a few more tips to help you succeed in your fundraising letter endeavor!
- Write in simple, straightforward English. Use powerful words but don’t show off your vocabulary skills so much that you make the donor feel unintelligent. Use adjectives and adverbs SPARINGLY and avoid abbreviations and acronyms.
- Format your letter in a simple easy to read way. Be sure that you indent each paragraph, make paragraphs around 7 lines long, use bullets rather than long lists in sentences, and use subheads if the letter is long.
- Give readers a reason to send the money now. Create a sense of urgency with a deadline so they are more motivated to take action asap.
- Don’t be worried about the length of the letter. Write it as long as it needs to be in order to explain your case.
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